DESIGNER,
RESEARCHER,
STRATEGIST.
I’m a design strategy leader and qualitative research specialist with 20 years in design for technology.
A graduate in spatial and graphic design, I began with a brief cameo in set design for theatre, followed by 12 years as a product designer and digital creative lead in Australia and the UK.
In 2016, I came home to Australia and fell in love with behavioural research and service design during my time at Fjord, where I led teams in innovation projects for nearly five years.
With a systems mindset and end-to-end view, I quickly turn insights into initiatives, and I speak the language of customers, senior stakeholders, and product teams alike. I want to create meaningful experiences that prioritise people, the planet, and the right kind of progress.
I’m currently available for consulting engagements.
experience
LEAD SERVICE DESIGNER
ATLASSIAN
Sydney, Australia
Jul 2023 – Jan 2024
Leading the Service Design practice for Atlassian's Design System team, I worked across research and insights, experience strategy, design experimentation, service design coaching and facilitation.
The focus was to guide the core strategy with continuous maker discovery, engaging with leaders, designers and engineers across the organisation to shape the Design System as a service; ultimately helping makers craft high-quality, accessible and consistent UI at scale.
LEAD SERVICE DESIGNER
LYKA
Sydney, Australia
Mar-Jun 2023
Lyka is a high-growth D2C scale-up delivering human-grade meals on subscription to dogs in Australia.
As Lead Service Designer at Lyka, I worked with the Partnerships team to improve team workflows for their Breeder programs and shape the value proposition of their Breeder-facing service experience.
HEAD OF EXPERIENCE DESIGN
TRIBAL DDB
Sydney, Australia
Nov 2022 – Mar 2023
Across Sydney and Melbourne, I led a team of product, experience and strategic designers end-to-end, from discovery and definition to design and delivery.
Key projects include a digital brand and responsive site launch for a new MMA brand and a full digital transformation for a motorsport client.
service design lead
macquarie bank
Sydney, Australia
Apr – Oct 2022
Macquarie’s Learning & Development leadership team engaged me to bring their strategy to life through the lens of learner experience.
Guiding the learning design team, I led with learner-centric design methods to create a series of initiatives to improve the onboarding experience and drive speed to competency for new starters in the contact centre.
design lead
design farm collective
Northern Rivers, Australia
Oct 2021 – Mar 2022
As Strategic & Service Design Lead for Design Farm Collective, I led cross-functional teams through the strategic ideation, definition and delivery of new ventures to market.
Grounded in community and sustainability, we worked to bring local business and global infrastructure partners together to collaborate, working to change the landscape of local government, agriculture, energy and financial services.
design lead
Snr VISUAL &
service designer
fjord / accenture
Sydney, Australia
Mar 2017 – Oct 2021
At Fjord for almost five years, I was hands-on leading applied research, service and experience design initiatives in fintech, healthcare, consumer goods and public sector spaces. I’ve been leading growth and service design teams since 2019, identifying trends and refining opportunities, and defining strategy and experiences through rapid experimentation.
As a writer and facilitator, I taught research, design and experimentation methodologies as a Design Coach for the Australian Government and co-authored the design playbook for a major Australian bank’s innovation team.
product designer & digital creative lead
freelance consultant
London, UK
2012 – 2016
A contractor in London for several years, I collaborated with creative agencies like FutureBrand, R/GA and SapientNitro on campaigns, games, films and social, UX and product design.
At TimeOut London in 2015-16, I was central to the rollout of a new design system across digital channels for the magazine’s brand redesign. In 2013-14, I successfully pitched and led the team for an interactive film for Heineken’s cider portfolio and guided teams as digital Creative Lead for Heineken, launching several new brands to market. I also designed some cute social games for KFC, but we don’t talk about that so much at the grown-ups’ table anymore.
USER EXPERIENCE CONSULTANT
ADOBE SYSTEMS, EUROPE
Edinburgh, UK
Apr 2010 – Aug 2011
As a User Experience Consultant travelling in Adobe’s Northern Europe region, I scoped and designed enterprise systems for fintech clients including BNP Paribas in France and Deutsche Bank in Germany.
Back in the UK, I ran exploratory research activities first-hand in hospitals around the country to co-design one of the first Electronic Medical Records for the UK National Health Service (NHS). Studying the natural handling and distribution of paper records, myself and the team took our ethnographic insights through to high-fidelity designs, pioneering foundational patterns for emerging digital health systems.
education
Bachelor of design
University of NSW
Graphics, Environments
Sydney, Australia
2001-2005